| Book Name | Market Research Made Easy |
| Author | Don Doman and Others |
| Publish Year | 2002 |
| Publisher | International Self-Counsel Press Ltd. |
| Language | English |
| Genre | Marketing |
| ISBN | 1-55180-409-3 |
| Download | Link |
Review: Market Research Made Easy
Market Research Made Easy is written for the first-time, do-it-yourself market researcher. If you are just starting a business or trying to grow your existing small business, this book is for you.This book will also be helpful if you are in charge of marketing for an established business that still has little budget for research.
In the following chapters, we guide you step by step through your own market research project using a series of worksheets and explanations in nontechnical language. If you begin this book with “real-world” research questions in mind, you can finish the book with real solutions in hand.
There will be times during your project when you might benefit by getting advice from a market research professional. We point out those occasions as we go along. If you decide you want to consult a professional at those points, you’ll spend a few hundred dollars, rather than the thousands you’d pay for full-scale professional research.
If you choose not to, you can still successfully complete your research entirely on your own.
The best way to demonstrate the effect of market research is to show how a business can actually conduct and use research.
Throughout this book, we follow the progress of one young business as it gathers data, analyzes it, and creates its strategy. This particular business is imaginary, but the problems it faces, and the solutions it finds, are drawn from reality.
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