Purple Cow by Seth Godin Pdf Free Download

Book Name	Purple Cow
Author	Seth Godin
Publish Year	2002
Publisher	Penguin Publishing Group
Language	English
Genre	Marketing
ISBN	0-7865-4431-7
Download	Link

Review: Purple Cow

Purple Cow is written by Seth Godin on Marketing Subject. Marketers for years have talked about the five Ps of marketing. (There are more than five of them, but everyone has their favorite five.) Some of them include:• Product • Pricing • Promotion • Positioning • Publicity • Packaging • Pass-along • Permission
This is the marketing checklist: a quick way to make sure you’ve done your job, a way to describe how you’re going to go about getting people to buy what the factory just made. If the elements are out of whack with each other (for example, puréed meals that you market to senior citizens but taste like baby food), then the marketing message is blurred and ultimately ineffective.
Marketing isn’t guaranteed to work, but the way things used to be, if you got all your Ps right, you were more likely than not to succeed. Something disturbing has happened, though. The Ps just aren’t enough. This is a book about a new P, a P that is suddenly exceptionally important.